Sony Decides To Market PS3 Titles Hard

by M. Renton

When PS3 was first released, the big talk from Sony was how it was a computer.

The company was quite proud of the console's horsepower and put the spotlight on the fact that the Cell microprocessor was unlike anything before it. Additionally, Blu-ray was pushed hard as a selling point

But PlayStation 3 sales were disappointing nonetheless, and it's still a neck and neck fight for second place with Microsoft's Xbox 360.

"When we first started - because all the functionality [on the PS3] was radical - we talked about that functionality," explained SCE UK boss Ray Maguire.

"And in doing that, maybe we weren't strong enough on the games side of it."

This holiday season, however, Sony is all about the quality titles...both first and third party.

"Now, with the strength of the games we've got coming out, this Christmas we're definitely about the games. From our own first party, and also third party, there's a feast for PS3 this year," Maguire declared.