Sony: We Want Sackboy To Be Huge On PS3

by Robert Gordon

Pop quiz, hotshot. When you think of PS3 do think of Sackboy?

Well...you probably don't yet, considering LittleBigPlanet has been delayed many a time, causing more heartbreak than this writer would care to recollect.

But the title is supposedly coming out this October. And if Sony has their way, Sackboy, the title's star, will be huge.

"We want 'LittleBigPlanet' to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," said Sony product marketing manager Mark Valledor in an interview with Ad Age.

"We have coined 2008 'the year of the PS3' and are confident that with the launch of "LittleBigPlanet," we will continue to see the momentum build throughout the end of this year and on to the next. ... This is a very big title for us."

Just keep LBP on schedule this time, Sony. That's all we ask.