Analyst: It's Not Too Late For PS3 This Cycle

by Billy Brown

While the budget-priced Wii has been outselling both PS3 and Xbox 360 since its release, the latter two have been duking it out for the number two spot aggressively in 2008, with Ad Age proclaiming that Sony may "be finally turning the corner" with PlayStation 3.

NPD analyst Anita Frazier says that regardless of how it may seem at the moment, the next-gen race is far from over.

Taking on the potential of Sony's PS3 run taking place too late, the analyst asserted that it is not.

"No, it's not too late," she told AdAge.com.

"All three console manufacturers need to make sure they continue to bring on great content for their platform. ...No one has lost the battle, nor has anyone won the battle. There is plenty of life in this cycle yet to conquer."

Justin Townsend, CEO of IGA, had plenty of positive things to say about PlayStation 3.

"Sony's going to be a force to be reckoned with," he beamed. "I think all the pieces they're amassing now will become a cohesive digital strategy for marketing and advertising."