Sony Sees More PS3 Integration With PSP

by M. Renton

PSP hit the scene about three years ago and while it's been evolving into quite a useful handheld, it hasn't quite taken off like Sony would have liked.

But that doesn't mean that it's dying and SCEA Director of Hardware Marketing John Koller insists that sales have been "red hot" in 2008.

PlayStation 3 has also had a healthy rebound this year and Sony plans to integrate the two more as time goes by.

"I think as we go forward, we're going to see a lot more integration with PlayStation 3, particularly as the install base of the PS3 continues to grow stratospherically in many ways, and the integration that is going to occur there is part and parcel of the strategy that the console is the living room hub and really where your entertainment flows," he told IGN.

"Then, your PSP is your digital living room on the go, and being able to access your PS3 in a wide variety of ways is really a key part of our overall branding strategy. That's going to be something that you're going to see expanded on in future firmware updates and other things."